In an animated discussion with Washington Post editors and reporters yesterday, Microsoft chief executive Steve Ballmer offered his far-ranging views of upcoming changes in technology and the media. Here's a slice: Q. What is your outlook for the future of media? A. In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I …
Focus On Community
According to The Wall Street Journal, Washington Post's hyperlocal play, Loudoun Extra, has failed to attract its desired audience. One reason: the team of outsiders didn't do enough to familiarize itself with Loudoun County or engage its 270,000 residents. This marks the first stain on Rob Curley's resume. Curley is the newspaper industry's nerd wonder. We took note of his progressive doings a year ago, after Fast …
Your Turn To Talk
From the head of Zues Jones comes some thought provoking material regarding the web as a less than perfect storytelling medium. There's no doubt that online advertising is generally pretty dire, but then the Web isn't really a great medium for delivering traditional advertising. But even more importantly it's absolutely the wrong medium if all you want to do is tell stories. The web isn't just a communications …
Wireless Leashes All the Rage
The other day we looked at the digital dive from an economic angle. In his latest column for Talent Zoo, Danny G. looks at the offline crowd through a different lens. I recently became acquainted with a new couple. They’re upscale, college-educated folks, both in their early 40’s. She’s a nurse and he’s a home remodeler. Successful folks by any measure. Except for one major, tragic flaw: They’re not wired. We need to …
Major Disconnect
Steve Rubel reminds us that there are millions of Americans missing out completely on the internet boom. …
The Non-RSS Subscription Model
My dad's a retired dairy exec. He used to read The Milkweed, a dairy industry trade rag that's been in continuos operation for 27 years. He relates to AdPulp through that lens. So, it was neat to see Peter Hardin, The Milkweed's editor and publisher in this morning's New York Times. The Milkweed has over 7500 subscribers and accepts no advertising. Which, of course, is a wonderful way of building trust with one's …
A Billion Here, A Billion There
According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%. That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable's $20.9 billion take. "We've learned not to be surprised by the vitality and vibrancy of internet advertising," said David Doty, senior VP-thought leadership and marketing at the IAB. For some …
Internet Gains Critical Mass
[via Armano's Twitter stream] …