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Advertising News and Know-How
Look, I'm sympathetic to the cause, but I've noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one ad that shows an illustration of a woman reading a print newspaper at a table. “Know what the …
Continue Reading about Smart May Be The New Sexy But Sex Appeal Can’t Save Newspapers →
Over at the The Atlantic, they're rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it'll be interesting to see where they take this. But here's the analogy that caught my eye, courtesy of Atlantic senior editor Derek Thompson: In media, advertising is water. It's the thing for-profit …
Continue Reading about Advertising Is Water. Now, That’s A New Analogy To Me. →
According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which is being billed the “presenting sponsor.” The ad revenue from …
Continue Reading about Print Vehicle, Marie Claire, Invests In More Print →
Clad, a new e-commerce partnership between JC Penney and Esquire magazine, is set to launch soon. According to Racked, the project has very little relation to the JC Penney department store retail experience as we know it—instead, it's a part of the company's Growth Brands Division. Esquire will also produce a mini-mag called the Clad Report four times a year. via: The High Low …
Continue Reading about Well Clad Men Read Esquire, Now They Can Buy From Esquire Too →
Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow at a meteoric pace — and Comscore indicates that Business Insider’s unique visitors have nearly doubled …
The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more than $200/year. Home delivery subscribers do …
Continue Reading about Boston.com Has A New Sister, BostonGlobe.com →
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
Continue Reading about Get Online Advertising Right, Or Get Out Of The Way →
Micheal Arrington of Tech Crunch has a way of getting under journalists' skin. He did so again last week when he announced he was stepping down as Editor of the site he founded in 2005 to focus on Crunch Fund, a new venture capital fund that will work with some of the companies that get coverage on Tech Crunch. Naturally, mainstream journalists cried foul. You can't work both sides of the typewriter. That's a …
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