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Advertising News and Know-How
Clad, a new e-commerce partnership between JC Penney and Esquire magazine, is set to launch soon. According to Racked, the project has very little relation to the JC Penney department store retail experience as we know it—instead, it's a part of the company's Growth Brands Division. Esquire will also produce a mini-mag called the Clad Report four times a year. via: The High Low …
Continue Reading about Well Clad Men Read Esquire, Now They Can Buy From Esquire Too →
Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow at a meteoric pace — and Comscore indicates that Business Insider’s unique visitors have nearly doubled …
The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more than $200/year. Home delivery subscribers do …
Continue Reading about Boston.com Has A New Sister, BostonGlobe.com →
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
Continue Reading about Get Online Advertising Right, Or Get Out Of The Way →
Micheal Arrington of Tech Crunch has a way of getting under journalists' skin. He did so again last week when he announced he was stepping down as Editor of the site he founded in 2005 to focus on Crunch Fund, a new venture capital fund that will work with some of the companies that get coverage on Tech Crunch. Naturally, mainstream journalists cried foul. You can't work both sides of the typewriter. That's a …
First Vaynerchuk, now Romensko. Poynter Institute's human news aggregator, Jim Romenesko, has announced his semi-retirement from the grind of daily content production. "For media beat reporters, it's tough to imagine Romenesko not curating the day's media news," says Huffington Post writer, Michael Calderone. "I went back and forth to renewing (my contract), not renewing," the 57-year-old journalist told …
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250×250 pixel ad using Flash got the highest CTR of any …
Continue Reading about The Best Performing Banner In A Poorly Performing Class →
At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their connected devices? According to The Wall Street Journal, it's the latter. The number of households that pay for TV …
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