You can't read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. http://youtu.be/uayO9HmfFbI According to Variety, Comcast bought DailyCandy in 2008 for $125 million from investment firm Pilot …
Seven Steps To A More Agile Agency
Editor's note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I'm Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of the business has changed. Client relationships have splintered and the …
Find Your Inner Producer — Make Great Things Happen
Ideas are a dime a dozen. Talented people have great ideas all the time. It's the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme "Every company is a media company" makes sense. Media companies and entertainment companies know how to run with an idea. They're producers, and that's what brands and their …
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For Modern Brands, Social Media Marketing Is A Shared Responsibility
Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there's no need for social media managers. I wouldn't go that far, but statistics do point to a downward trend. According to newly released stats from career site Indeed.com, growth in positions with the title "social media manager" slowed to 50% in the past year, a …
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Search Advertising Is Digital’s Big Dog
I don't always look at bar graphs, but when I do... I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there is in the digital camp. Digital is dominated by search advertising. The rest of the digital ad …
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Mediacaddy Puts A Third Screen Right At The Bar
I spent the past weekend visiting friends in Atlanta, and revisiting familiar haunts. So while taking in a little college football at a sports bar on Saturday, I saw a new (to me, at least) form of distraction: A rotating slide show screen housed in a napkin/straw dispenser, courtesy of a company called Mediacaddy. I’m not exactly sure how the system works, although slides seem to get semi-updated throughout the …
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Ad Blogs Are Anachronisms. Long Live Ad Blogs.
It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …
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Digital Disruption Adds Complexity To The Job of Keeping Things Simple
Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there is much opportunity in this turbulent media atmosphere -- new agencies with new specialties are being born. …
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