Adpulp
Advertising News and Know-How
According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It's a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I figure we have about another two days of “We love advertising” delusional sunshine. The …
Continue Reading about Look Who’s Drinking The Super Bowl Cool Aid →
I'm quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I've attempted to do this myself a few times over the years with the language of marketing and advertising: On Killer Books and Hard-Hitting Executions The Importance of Filtering Actionable Jargon Into …
Continue Reading about Marketing Buzzwords I’d Love To See Gone in 2013 →
"The insidious power of brand content" is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser's dream come true. The downfall of the print press has opened floodgates: publishers become less and less scrupulous in their blurring of the line …
Separating fact from opinion ain't what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise known as "just a few years ago") being up on Current Events was a thing people aspired to. (See? It was …
Continue Reading about Too Many Opinions? Let Me Tell You What I Think About That. →
As you know, I've been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I'll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we feel or think. Well, that sure explains Tweetbook. Apparently, bragging stimulates the brain's …
Continue Reading about What’s In The Box? I Hope It’s An Invitation →
"If you just hire people with ads on the resume they'll probably make you more ads." -Robbie Whiting It's not enough to just make ads today, ad people need to let their inner inventor out to play. That's the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in Austin. According to Greg Swan of Weber Shandwick, Whiting said marketing now needs to move …
Continue Reading about You’re Only As Great As Your Last Big Invention →
It's hard to resist an article with a headline like this one in Bloomberg Businessweek: Are Creative People More Dishonest? The article refers to a a new study in the Journal of Personality and Social Psychology (available for purchase). Here's the juicy bit for AdPulp readers: The first study featured in the paper uses survey data compiled from 99 employees across 17 departments at an unnamed U.S. …
Continue Reading about We Make Stuff Up. Does That Encourage Dishonesty? →
Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes "online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent." Song contends online marketers can find what they're seeking in something called “type-in” advertising, which is a branded version of …
Continue Reading about Running The Numbers On Type-Invertising →
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