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Advertising News and Know-How
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It's an uncommon trait, so let's pay close attention to the man's words. https://youtu.be/hcO4VLd-xYA When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: "Oh. I think that the whole advertising industry has totally lost the plot. It has become …
Continue Reading about For Good Things To Happen, Brands First Need To Be Famous →
I am an ad man, which means I have developed the ability to see any product or service the way the customer or potential buyer sees it. It's my J-O-B to do so, no matter how unsavory the job can be at times. I will now apply this lens to the marketing of assault weapons. https://youtu.be/OQ5XmCfZSTI What you just witnessed was the awesome power of the American-made take on the original Russian AK-47. …
Continue Reading about Ads That Help Sell Assault Weapons Reveal All →
Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it's a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your organization chooses to use Slack. Generally speaking, I believe email is for work and Slack is for talking about work …
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter & Gamble and Unilever are members of the Global Alliance …
Continue Reading about Common Problems Call for Comprehensive Solutions →
Ad people love to gaze into crystal balls. You might say it's an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, "Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for the past decades can now be delivered (and …
Continue Reading about The Smaller and More Focused the Agency, the More Responsive and Reliable →
Ann Mukherjee is chief global commercial officer at SC Johnson. Formerly, she was President, Pepsico Global Snacks and Chief Marketing Officer, Frito-Lay North America. She's a fast-talking client who understands what it takes to build brands. This is a quick, insightful video. Let's hear what she has to say. https://youtu.be/oajwuaewKSg Like many accomplished people Mukherjee speaks her industry's native …
Continue Reading about Inside the Chief Marketer’s Mind: Ann Mukherjee →
Money talks. But what does money say? That's what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness... Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at The Phoenician in Scottsdale, Ariz. on Tuesday. The …
Continue Reading about When Mary Meeker Speaks, Astute Marketers Listen →
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
Continue Reading about The Future of Paid Content: Same As It Ever Was →
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