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In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite

Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …

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No “Country” for Holocaust Deniers or Other Factless Conspirators

Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it's not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of Content Policy at Facebook wrote these words on the company's blog (published on …

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Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back

Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. https://youtu.be/uaaC57tcci0 One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the platform if we can. We tolerate it if we can not. Others enjoy the …

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Brighter Futures for the Ad Industry Are Possible, Following Massive Reform

Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …

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Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms

In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola's new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, says a dedicated cross-functional and cross-continental …

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More than 100 Companies Stop Advertising on Facebook (Sort Of)

Hit pause on hate. That's the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping Giants, assert that the social-media …

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