Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If […]
I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I’m wondering today if maybe this was an error in my judgement. If it was, it can […]
Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook. […]
You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely […]
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers […]
In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]
Do you follow AdPulp’s stream of posts on Facebook? Facebook is where we display the majority of the new work we receive from agencies around the globe. It’s also where we create image based serial content, like you see here.
“Fail harder” is a Wieden+Kennedy maxim. But if failure isn’t your thing, you can take the following advise from Martin Weigel’s, “How to (not) Fail” deck. Weigel is Head of Planning at Wieden+Kennedy Amsterdam, and his deck neatly illustrates “the gulf that exists between marketing’s bouts of hubris and the consumer’s reality.” I particularly enjoy […]