Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same. From the Telegraph: The makers of Stilton have come up with a unique way of promoting their pungent blue cheese - a Stilton-scented perfume. Eau de Stilton will, apparently, "re-create the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume". It …
Moosehead Goes Balls Out
From Lewis Lazare: In-bar product sampling, usually done with the help of a cadre of buxom babes, has been one way brewers try to spark renewed interest in certain beer brands. But Moosehead lager, and its ad agency Tom Dick & Harry Advertising, wanted to go a different route in the guerrilla marketing war to separate itself from competitors. So bar patrons in five markets initially are being introduced to a wacky …
Free Candy!
According to Lewis Lazare, Hershey's Kissables will be handed out to passersby on Michigan Avenue today as they are serenaded by local opera singer Brad Jungwirth, who will perform the engaging jingle from the recently unveiled Kissables TV commercial. See the spot here. …
Chillin’ In The Ice Bar
Decent Marketing: We all know how a lot of corporate-themed events and experiences turn out fairly cheesy and silly. So I was a little skeptical when I read about the Absolut Ice Bar in London in the November 28 issue of Fortune magazine. "Since it opened Oct. 1, London's Absolut Ice Bar has been drawing locals and tourists alike to the 23 degree lair [-5 C for you international readers], where the walls are lined …
Humanizing The Experience
Mike Davidson points to the launch of Blue Flavor, a new web design studio in Seattle. Actually, they're "an experience design company with a focus on new media." Naturally, a firm such as this will prominently feature their blog. On the Blue Flavor blog, Nick Finck, Director of User Experience, waxes poetic about the brand experience company's hope to offer their customers. When I started creating sites in 1995, the …
