Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …
Advisors Gonna Advise
Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there's a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to find new models to support themselves. Let's take a look... David Angelo, founder of …
Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune
Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to the coronavirus, more than half of the jobs in the US economy. Impacts are being felt throughout the retail, …
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From Main Street to Big Boxes, Retailers Rely on the Local Community for Support
To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their homes. A Walmart spokesperson said that "while this is a challenging time, people have remained …
Repurposing for the Public Good: What Compassionate Companies Are Doing to Help
With fear and negativity rising, it's important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, "In times of Coronavirus, the best ad is not an ad." In other words, brand experience and customer experience are much more …
Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it's a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for Majority of America's Workers Over the weekend, The New York Times' editorial board published a tough piece of …
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Corporate America’s Leaders Get Crash Course in Crisis Communications
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, CEO of Austin-based Whole Foods, blundered on Wednesday when he sent an email to employees suggesting that …
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American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home
SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick's Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock market is in free fall. People are sick. People are panicked. As a …
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