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Economic Indicators

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Sam’s Club Wants To Give Its Small Business-Owning Customers Some Credit

Persistent unemployment nationwide is threatening to inhibit consumer spending. Against this backdrop of uncertainty, retailers are taking bold steps. Sam's Club, for one, is introducing a program in which it facilitates loans for shoppers of up to $25,000, backed by the Small Business Administration. According to The New York Times, a little under half of Sam's members are small-business customers, and they account …

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Careful With That Lead TV, The Internet Is Coming For You

Despite claims from some ad pros that online advertising doesn't work very well, there's no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by …

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The World Cup Is Just What The Ad World Needs

Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one's location and situation. Now, the world's favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. pay top prices for air time. Whether it's rapper Snoop Dogg recast in the Star Wars cantina …

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It’s Okay To Say “Humble” And “TV” In The Same Sentence Now

Eat at Joe's in Redondo Beach paid Stretch Media $5000 to write, produce and help place the following TV spot. According to LA Times, Eat at Joe's is one of many small business now able to afford TV, outdoor and digital advertising courtesy of the economic downturn. ...hard times in advertising and media have led to a surprising bonanza for small businesses seeking to market themselves. Across all media, the cost …

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If You Live In Southern California, You Owe UCLA

Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians -- both Bruins and non-Bruins -- to raise their voices and share first-person stories about how UCLA has positively impacted their lives. IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing …

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Not All There

Communispace and Ogilvy/Chicago conducted a joint study entitled "Eyes Wide Open Wallet Half Shut" on the post-recession consumer. Here's a teaser: As the industry continues to make sense of the effects the recession has and will have on Americans, brands and marketers must tap into the newly emerging consumer mindset in order to remain relevant and connect with a consumer that is much more deliberate in her …

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Cocksure CEO Sees No End In Sight For His Firm’s Prosperity And Global Reach

Nike Chief Executive Officer Mark Parker told investors in New York yesterday to expect outlandish return in the years to come. "Nike has unlimited opportunities and limited resources," Parker, 54, said. "Our job is to be surgical and aggressive with these resources." Parker said Nike will grow annual revenue to $27 billion in 2015--that's a 40% boost from the 19.3 billion it earned in its most recent fiscal …

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“Spending Your Way To Happiness” Is An Outdated Concept – What Are Advertisers To Do?

According to Forbes, the spot above from Brizo is part of a wave of new commercials meant to help marketers and consumers shake off the gloom of tough economic times. While some economists aren't sure the tough times are history, advertisers don't seem to care. Companies are rolling out carefree ads that use humor, colorful images and upbeat language to get consumers to lighten up--and open up their wallets. "There …

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