Adpulp
Advertising News and Know-How
By David Burn
With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O'Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking. The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen section highlights the brand's expertise with tips, photos and …
Continue Reading about Landolakes.com New Design Like Butter →
By David Burn
Kevin Hofman of hip-hop site OnSmash.com is bumming. According to The New York Times, OnSmash.com was one of 82 sites seized by the United States Immigration and Customs Enforcement unit, due to accusations of copyright infringement and selling counterfeit goods. Problem is, Hofman isn't a pirate. He's a promoter. OnSmash.com and the handful of other music blogs shut down by the government post brand-new songs and …
Continue Reading about When The Intel Lacks Intelligence, Promoters, Not Pirates, Get Hurt →
By David Burn
Alexis Madrigal of The Atlantic took a look at this graph from MorganStanley analyst Mary Meeker and paused to consider what it means. For people working in digital advertising, it means there's a long ways to go before media consumption and online ad spending meet in a happy place. Of course, Madrigal doesn't work in digital advertising, he's an editor at a well established media property. Here's what he …
By David Burn
OPEN Forum got my attention this morning thanks to a feature interview with Andy Hunter and Scott Lindenbaum of Electric Literature, a new literary magazine that's making it big. One of the reasons they're making it big: they practice media agnosticism. By offering more than the paperback option--in fact, by making their journal available on multiple mobile devices--its founders have not only built a reputation and …
Continue Reading about Innovate Writing On The Platform Of Your Choice →
By David Burn
Shiv Singh, head of digital for PepsiCo and author of Social Media Marketing for Dummies has a sobering post up on his blog about his move to the client side and how he sees the agency landscape today. Agencies are fabulous but they aren't that fabulous. Probably the most humbling fact about moving over to the client side was the realization that agencies don't look that different from each other from afar. When …
Continue Reading about Of Course You’re Special, But You Have To Prove It →
By David Burn
A printed copy of the San Diego Union-Tribune is free when you "check in" at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users "check in" at a kiosk then show the attending merchant their mobile phone as proof of "payment" for the paper. I've commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not …
Continue Reading about Location-Based Promo Makes Perfect Sense For Big City Daily →
By David Burn
The New York Times has picked up an eye-tracking study by Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface. Not surprisingly, Neilsen found that some types of pictures are completely ignored while others are scrutinized. In an aspect of the study comparing a set of products on Pottery Barn's furniture Web site and a page of televisions on Amazon.com, the research …
By David Burn
MediaWeek is reporting on Outbrain's move into non-transparent paid link advertising. Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content. It's straddling the worlds of advertising and content by placing advertiser links on its distribution network of sites like USA …
Continue Reading about Soon There Will Be No Line Between Advertising And Editorial →
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