Location-Based Promo Makes Perfect Sense For Big City Daily

A printed copy of the San Diego Union-Tribune is free when you “check in” at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users “check in” at a kiosk then show the attending merchant their mobile phone as proof of “payment” for the paper.
I’ve commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not advertising, is at the center of this action.
Digital capabilities are making promotions sexy, which is something no amount of in-store cardboard displays has ever done.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.