Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans with detectives Benson and Stabler. And Eames and Goren. …
Do Digital Right: Create “An Increased Likelihood To Buy”
Is digital a direct marketing medium or a brand building medium, or both? It's a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to digital as a marketing opportunity... Direct marketers have …
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World’s Biggest Bookstore Dips Toe Into Serial Entertainment
Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos' company, is offering up a lot of episodic content today -- 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political comedy; Betas is a comedy about working at a tech startup; and Those Who Can't looks to be about lame high school teachers; …
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Content Overload Warning: Don’t Make Me Read This
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it's Content's day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There's enough content. Please stop.— Reeder (@thatreeder) April 9, 2013 Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen …
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Protect Yourself from Industry Hype – Search Is What People Use When They Intend To Buy
This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That's the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is it sand in the gear box?) from serial entrepreneur Kaila Colbin refreshing. In the provocatively titled “Can We Please …
Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data
I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations that try to predict human behavior in order to make life better and business more efficient. He …
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Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles
If you're wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. The action on the ground, as you might imagine, is spurring significant …
People See The Poetry That Is Colorado, People Book A Vacation To Colorado
How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that agencies spend too much time looking within to assess value and determine pricing, when …
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