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Advertising News and Know-How
With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: He’s made data interesting to read about. Data Points looks at …
Continue Reading about Data Points Makes For Surprisingly Fun Number Crunching →
I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …
Continue Reading about Site AI Aims To Bring Big Interpretation To Big Data →
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we've done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company--Facebook--can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles). According to San Francisco …
Continue Reading about Create Compelling Mobile Experiences, Or Facebook Falls Apart →
Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans with detectives Benson and Stabler. And Eames and Goren. …
Is digital a direct marketing medium or a brand building medium, or both? It's a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to digital as a marketing opportunity... Direct marketers have …
Continue Reading about Do Digital Right: Create “An Increased Likelihood To Buy” →
Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos' company, is offering up a lot of episodic content today -- 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political comedy; Betas is a comedy about working at a tech startup; and Those Who Can't looks to be about lame high school teachers; …
Continue Reading about World’s Biggest Bookstore Dips Toe Into Serial Entertainment →
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it's Content's day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There's enough content. Please stop.— Reeder (@thatreeder) April 9, 2013 Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen …
Continue Reading about Content Overload Warning: Don’t Make Me Read This →
This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That's the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is it sand in the gear box?) from serial entrepreneur Kaila Colbin refreshing. In the provocatively titled “Can We Please …
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