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Advertising News and Know-How
The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is "using data to inspire creative work or creative thinking." According to The New York Times, 300 employees of Ogilvy & Mather are being devoted to OgilvyAmp, …
Continue Reading about Data Informs Strategy And Creative (Don’t Fight It) →
The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One of the biggest hiring trends we’ve seen in the past 12 months has been an …
Continue Reading about Where Have All The Visionary Money Makers Gone? →
I always feel like I'm straddling both sides of the marketing equation. Because I'm a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don't know what to do with all the information and can't be trusted to use it wisely. Most …
Continue Reading about Can Marketers Ever Publicly Embrace Privacy? →
New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp's travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes Inc. headquarters this week. Otherwise, I would not be puzzled by this statement: Mark Himmelsbach, COO …
Continue Reading about Brand Publishing Is The New New Content Marketing →
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp. I posted this new Adobe commercial from …
Continue Reading about Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime →
Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That's the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A full 78% of CEOs thought agencies were not …
Continue Reading about CEOs Not Pleased With Creative Snots Who Pack No Data →
Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we'll have to do with Michael Wolff's coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, "the leading technology company automating the buying and selling of advertising globally," was explaining how in three years 50% of all media buying will be automated. Wolff says he has no idea what that …
Continue Reading about Media Buyers, You’ve Been Disintermediated By The Modern Abacus →
Some things are still sacred, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear--anything you write, say, record, transfer etc. is subject to an inspection by a federal employee tasked with …
Continue Reading about Google’s PRISM-Driven Doublespeak Needlessly Misleading →
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