Adpulp
Advertising News and Know-How
New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp's travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes Inc. headquarters this week. Otherwise, I would not be puzzled by this statement: Mark Himmelsbach, COO …
Continue Reading about Brand Publishing Is The New New Content Marketing →
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp. I posted this new Adobe commercial from …
Continue Reading about Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime →
Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That's the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A full 78% of CEOs thought agencies were not …
Continue Reading about CEOs Not Pleased With Creative Snots Who Pack No Data →
Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we'll have to do with Michael Wolff's coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, "the leading technology company automating the buying and selling of advertising globally," was explaining how in three years 50% of all media buying will be automated. Wolff says he has no idea what that …
Continue Reading about Media Buyers, You’ve Been Disintermediated By The Modern Abacus →
Some things are still sacred, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear--anything you write, say, record, transfer etc. is subject to an inspection by a federal employee tasked with …
Continue Reading about Google’s PRISM-Driven Doublespeak Needlessly Misleading →
With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: He’s made data interesting to read about. Data Points looks at …
Continue Reading about Data Points Makes For Surprisingly Fun Number Crunching →
I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …
Continue Reading about Site AI Aims To Bring Big Interpretation To Big Data →
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we've done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company--Facebook--can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles). According to San Francisco …
Continue Reading about Create Compelling Mobile Experiences, Or Facebook Falls Apart →
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