Working with a concept that isn't their own, T-Mobile does a pretty nice job here with the script and the casting. I especially like the personification of AT&T. MG Siegler at Techcrunch also likes the spot and he believes it's a "smart" play by T-Mobile. What say you? …
You Don’t Fight Apple With Funny
I'm somewhat baffled by this spot for Samsung's Galaxy Mobile tablet. I'm baffled because this spot fails to tell me why Samsung's tablet is better than Apple's iPad. It looks smaller and I'm pretty sure it's less expensive, which are two big advantages. Advertising has to find creative way to play to a brand's and product's strengths. Instead, we're lost in South America with a bunch of clowns. …
KAHLÚA Es Muy Delicioso
TBWA\Chiat\Day has teamed up with Mexican actrss Ana de la Reguera on behalf of Kahlua. "It has a bit of a wink or a nudge, but it's not outrageous or silly," said Dan Lundberg, global marketing director for Kahlúa at the Absolut Company unit of Pernod Ricard. "It felt like a very natural way to tell the Kahlúa story instead of doing something more traditional." "There are a lot of consumers who do not necessarily …
Gander Mountain Will Take You From Tool To A Man With Tools
Let's have a look at director Jim Hosking's latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny! …
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It’sTime To Evolve The Term “TV Dinner”
Zippo Outdoor Is The Guy’s Guy Gift For The Holidays
Brunner has partnered with Zippo to develop a campaign that will promote the brand new Zippo Outdoor product line, which includes outdoor products, such as fire starters and hand warmers. The Zippo Outdoor items are ideal for avid hunters, fishermen and outdoor adventurers everywhere who have a special appreciation for the highest quality, authenticity and reliability equipment for their outdoor expeditions. …
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GUESS by Marciano Is Not Just A Clothing Line, It’s An Aphrodisiac
Touch The Ball
ING DIRECT USA, the nation's largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Apparently, all Americans need to do is "touch the ball." "For the past decade, ING DIRECT has made banking simple through innovative products that add value, not aggravation," says Arkadi Kuhlmann, President and CEO of ING DIRECT USA. "By touching the Orange Ball, we offer …
