Brunner has partnered with Zippo to develop a campaign that will promote the brand new Zippo Outdoor product line, which includes outdoor products, such as fire starters and hand warmers.
The Zippo Outdoor items are ideal for avid hunters, fishermen and outdoor adventurers everywhere who have a special appreciation for the highest quality, authenticity and reliability equipment for their outdoor expeditions.
yikes! it’s brand extensions gone wild! will their fragrances do better than their new outdoor line?
which extension makes more sense? decide for yourself at http://wp.me/pIfvI-sT