Adpulp
Advertising News and Know-How
Chevrolet Silverado is sweet country music to pickup truck drivers' ears. Today, the music is all the sweeter with Nashville singer-songrwiter Will Hoge on the job. Hoge's song, "Strong" was picked up by the brand and now it's the centerpiece of their new ad campaign. The 60-second version of the above ad ran frequently this weekend, during college and pro football games. Word is, future ads from …
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Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again. Post by AdPulp. It's a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It's enough to make a grown man want a beer and a buddy to talk to whist quaffing said suds. …
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Carl's Jr. and 72andsunny have a great thing going. They do "food porn" really well, and now have a patent on the "stuff a sandwich in your sexy face" thing. Hey, they're able to make fast food look good on TV and that's an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless. Post by AdPulp. I'm thinking you'd like to see your own TV spot in this space. Am I …
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Stereotyping is bad behavior in the real world, but in a comedy sketch stereotyping can turn to pure gold, as it does here in this new spot for Taco Bell. The writing, casting and acting are all top notch here. This is a great commercial. The thing I like most about it is how the storyline ladders right to the unique product benefit--that the burrito is smothered. You know how creatives say "I wish I'd …
Continue Reading about A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up →
Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska's man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, I am in fact moved to fish. Creative Credits Client: Recreational …
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User experience is front-and-center in this new anthem from Apple and TBWA\Chiat\Day. I like that Apple is asking the fundamental questions. "Will it make life better? Does it deserve to exist?" Imagine where the ad business would be today if we applied that filter in our work. But before I get caught up in Apple rapture, lets wrestle with this "Designed by Apple in California" signature to its knees. …
Continue Reading about Designed by Billionaires in California, Assembled by Poor Laborers in China →
Vonage isn't your father's mobile phone carrier. To prove it, the brand has enlisted a new Chief Generosity Officer, and taken a page from Geico's caveman in the process. This is JWT's first work for the brand. What do you think? Will the above philosopher of the people help educate mobile phone users about the "archaic ways" of other carriers? Brand Channel spoke to Barbara Goodstein, Vonage's CMO, about …
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DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR. …
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