Adpulp
Advertising News and Know-How
By David Burn
Mens' underwear is nothing like womens' underwear. Never has been. This is true for those suffering from incontinence, as well, and Kimberly-Clark--the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share--is emphasizing the difference in its new campaign. They've even hired acclaimed documentarian, Errol Morris, to direct. An estimated 19 million …
Continue Reading about Not Just For Crazy Astronauts Anymore →
By David Burn
Post internal research has found that Americans are looking for messages that provide assurance and security. "There's been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly," said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the spot isn't strangled by the strategy. In …
Continue Reading about Post Shredded Wheat Celebrates Its Sameness →
By David Burn
Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That's the message of the telcom's new Now Network advertising from Goodby Silverstein & Partners. "The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today's fast-paced world," said Bill Morgan, senior vice president of corporate marketing for Sprint. "Sprint's Now Network means …
Continue Reading about Master Your Data Or Be Swept Downstream →
By David Burn
WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline "North of Expected" includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines …
Continue Reading about Alaska Is Flying At Another Lattitude →
By David Burn
Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. …
Continue Reading about You Don’t Need To Properly Pronounce “Pierre” To Go There →
By David Burn
A candy named Fling? No this isn't an April Fool's joke. It's a new product from Mars--its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars' Fling will likely compete head to head with Hershey's Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will not compete is Cannes, One Show and the rest. Camera angle trickery is the best BBDO/New York can do …
By David Burn
Union Bank, with branches in Nebraska and Kansas, went with the old "you can talk to us, we're your community bank" strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That's funny. …
By David Burn
Sure the printer you bought was cheap, but the ink is still adding up, expensive replacement cartridge after expensive replacement cartridge. Unless you're printing with a Kodak inkjet... "Paying too much for printer ink is a financial black hole that consumers can easily avoid," said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. "Kodak's approach is to let consumers know there …
Continue Reading about Eastman Kodak Introduces A Consumer Advocacy Campaign From Deutsch →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer