Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. "Believe in superior sound experiences," Sony says. Okay, I will. [via Creative Review] …
Progresso, Your Soup May Be Too Good
Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch] …
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Sports Heroes Are The Embodiment of Story
According to Creative Social, 180/Amsterdam and 180's offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin. …
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What A Waste
Last week we brought your attention to Yahoo's creatively challenged $100 million ad push. Here's the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we've all seen a thousand times before. By showing us a world of diversity, we are meant to find ourselves in the mix and agree, "Yeah, that's me!" But who does that? Yahoo might be a solid company with …
Yankees Suck
Okay. We have a winner. Nicely done, Arnold. [via The Denver Egotist] …
“Nature Boy” And The Lottery – A Perfect Tag Team
Ric Flair of Charlotte, NC, also known as "The Nature Boy," is one of the most well known professional wrestlers in the world and a a 16-time World Heavyweight Champion. I'm sure he'll be a winner for the Tar Heel state's lottery, as well. [via YesButNoButYes] …
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Skating Through London And Other Shorts
Welcome to Optimism is sharing a "small selection" of videos prepared by WK London for Nokia's world conference in Stuttgart earlier this month. Here's one: …
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I’m Surprised That Poor Taste Sells Good Taste
Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you'll never get an unfortunate surprise. "The insight for this campaign about 'no surprises' comes right out of the product itself," says Gary Watson, Co-Creative Director at Bos, Toronto. Huh? We're consistent is the best Mr. Sub has to offer? I'm surprised by how low the brand is aiming. …
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