Diet Coke is supporting The Heart Truth with two new 15-second spots that will air tonight on American Idol. Agency: Wieden + Kennedy, Portland Director: Pistachios Production Company: Blacklist, New York Original Music: Charlie Campbell …
Wieden + Kennedy Doesn’t Do Drive-To-Retail, Not Even For Target
Who are these ads speaking to? Seriously, I'd like to know. Technically speaking, the spots are well made. My problem is with the strategy. I don't see Target shoppers connecting with these spots, and I don't understand the need to remind Target shoppers what products are available in the store, particularly when the products in question are merely theater props. This feels like just another "clever for clever's …
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Brooke Shields He Ain’t
What the hell is this? It's Deutsch's first work for VW, according to Brian Morrissey of Adfreak. Morrissey reminds, "for every 'Whassup?' that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of 'cultural movement.'" Right. I hope this campaign fails fast, or gets better in a hurry. …
Do Not Attempt
Visit CraftsmanLabs.com for more. …
Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.
Diesel wants you to be stupid. Seriously. Here's a bit of their stupid manifesto: Be stupid. What we're talking about isn't a tag line. What we're talking about is a call to arms. Stupid ain't dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, …
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Tide Wants To Keep Sloppy Dressers Clean
"In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best," says Suzanne Watson, Associate Marketing Director, Tide North America. "Tide celebrates people's diverse sense of style and their self-expression. The link between the importance of one's unique style and helping to keep it clean, bright and fresh is what we wanted to bring forward. " What the...? …
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No Matter How Outrageous The Product Love, When It’s Bacon, It’s Real
Maple Leaf's Republic of Bacon from Toronto's john st. is proof that a commodity product need not be advertised as such. …
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Hyperbole Alert
Oscar Meyer has a new tagline: It doesn't get better than this. Personally, I find it disturbing that a group of people at Kraft Foods and their new agency McGarryBowen would put that type of sentiment in an ad for processed meats. If in fact the act of eating an Oscar Meyer hot dog with a lovely friend of the opposite sex was the ultimate experience in life, maybe people would be tempted run out and have that …
