Brooke Shields He Ain’t

What the hell is this?

It’s Deutsch’s first work for VW, according to Brian Morrissey of Adfreak. Morrissey reminds, “for every ‘Whassup?’ that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of ‘cultural movement.'” Right. I hope this campaign fails fast, or gets better in a hurry.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.