Keystone Light has a new spokesdude in Keith Stone. Exhibit A from Saatchi & Saatchi/New York: [via Rebecca Cullers at Adfreak] …
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Privacy Is A Concern For Many Seniors
Kimberly-Clark's Depend brand is out with a new campaign, "People Know," from JWT/NY that spotlights the everyday achievements of everyday people, incontinence be damned. Previously on AdPulp: Not Just For Crazy Astronauts Anymore …
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Advertising Above The 45th Parallel
RPA in Santa Monica is out with a new spot to promote Honda's sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, "Outdoor Rink" celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal Broten. …
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Stereotypes On The Stereo
Young & Rubicam/NY created these mildly offensive ads for VH1 in Latin America. …
When Marketing A Non-Renewable Resource, It Makes Sense To Promote Its Wise Use
Xcel Energy's new campaign from Vladimir Jones is focused on the company's customers and their priorities, like cost savings. Learn more at ResponsibleByNature.com. …
Capturing The Drama Inherent In Gambling
Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker. According to the agency, the message of "constant improvement," which research and focus groups identified as a key driver for true poker players, fuels the work. TV spots were directed by Academy Award-winning documentarian Errol Morris ("The Fog of War"). Print photography was shot by Joel Lipton. …
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Data, Beautifully Visualized, By Ogilvy and IBM
IBM is running several of its "Smarter Planet" spots during the Masters, right now. James Frost, director of the popular music video clip "House of Cards" by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM--like HP, Apple and Microsoft--is one of the few companies in the world that can make a big, bold statement like "Let's build a smarter …
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ESPN Kickin’ It In South Africa
The 2010 World Cup is being held in South Africa and ESPN, with the help of Wieden + Kennedy/NY and director Lance Acord are playing up the historical impact of the event. The backdrop for the spot is the prison on Robben Island where political prisoners, including Nelson Mandela, were kept in isolation for 30 years--and where soccer was a rare source of inspiration. "This is the most comprehensive marketing …
