When Marketing A Non-Renewable Resource, It Makes Sense To Promote Its Wise Use

Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings.
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Learn more at ResponsibleByNature.com.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.