According to Fast Company, McDonald's launch of "real fruit" smoothies (they're actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as "beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection." There's even a commercial to whet our …
Dickies Versus Levi’s (Goodby Versus Wieden): Who Needs 501s When You Can Wear 874s?
Dickies is working with Goodby, Silverstein & Partners to highlight the brand's spirit and flagship product, the Original 874 Work Pant. The goal of the campaign is to solidify the 874 as a universal icon for the Dickies brand and convey the brand's relevance to a larger audience. "We challenged Goodby, Silverstein & Partners to create a unique campaign that acknowledges the ethos of our brand and honors the …
With The Right Back-To-School Shoes, You Too Can Be Famous
Campbell-Mithun is helping Famous Footwear "Make Today Famous." There's also this "making of" video from the brand on YouTube that touches on the time-slice technique and 20-camera rig used to make the spot: …
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A Good Excuse To Listen To War
In this remake of Pepsi's classic 1995 commercial, the Pepsi Max truck driver shows us what can happen when one overshares personal "data" on a social network. …
Caixa Catalunya’s Rates Are Fixed, But They Move
TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product. [via Ads of the World] …
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Drinking With Dita
Pin-up star and burlesque performer, Dita Von Tesse, is starring in a new ad for Perrier. Hmmm...that seems like a good use of sparkling water to me. Von Tesse also stars in this spot for Cointreau, which, as an ad, I vastly prefer. …
You Can Punish Your DieHard Battery, It Won’t Mind
Y&R Chicago continues to update the classic DieHard Battery campaign. YouTube user, Turbo617, rips this new spot starring English musician Gary Numan to little bits. Another totally pathetic demonstration from DieHard. Lets debunk this one too, shall we? Car horn- 5 amps Headlights, high beams- 30 amps 12 florescent lamps- 45amps Keyboard- 5 amps 1 car starter- 150 amps TOTAL- 45amps continuous, 85 amps …
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Tillamook Encourages Fans/Customers To Talk About Ice Cream
Steve Strauss, writing in American Express' OPEN Forum, notes that Tillamook Ice Cream leveraged Facebook to create the brand's new TV advertising. The Oregon dairy asked their Facebook fans what they thought of when they took their first bite of Tillamook Ice Cream. People posted some great stories, so much so that the dairy decided to use those testimonials as the basis for their campaign. Tillamook aslo used …
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