You Can Punish Your DieHard Battery, It Won’t Mind

Y&R Chicago continues to update the classic DieHard Battery campaign.

YouTube user, Turbo617, rips this new spot starring English musician Gary Numan to little bits.

Another totally pathetic demonstration from DieHard. Lets debunk this one too, shall we?
Car horn- 5 amps
Headlights, high beams- 30 amps
12 florescent lamps- 45amps
Keyboard- 5 amps
1 car starter- 150 amps
TOTAL- 45amps continuous, 85 amps intermittent, and 195amps peak over 45 seconds.
All this on a 250 CCA battery. AT PEAK, it was drawing only 65% of its capacity. Also once the first car was started it’s alternator was providing the amps to start the other cars and each car helped the next.

I would say Turbo617 is so literal. But literal is pretty much the whole point of these demo spots, so I won’t say that.
Here’s another new one (soon to be debunked by a ballistics expert):

PREVIOUSLY ON ADPULP: Life Continues To Demand DieHard



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.