To show just how important taking vacation is, Royal Caribbean's agency of record JWT New York, has created videos encouraging people to get off the hamster wheel and take time to recharge. According to their press release, Royal Caribbean and JWT "hope to shift societal beliefs and behavior with regards to vacation taking. It's a monumental task, but it's time that someone stepped forward on behalf of the American …
Xerox Says Managing Documents Isn’t Your Game, So Don’t Play It
Xerox helps companies get ready for "real business." I didn't know there was any other kind. Are you in an unreal business? You are? Well, maybe Xerox can help. Young & Rubicam's new global case study campaign for Xerox features many well known brands including Marriott Hotels & Resorts, Target, Procter & Gamble, The New York Mets, Ducati and the University of Notre Dame, with more to come. …
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Scion Borrows From Bladerunner To Promote Its New Model
Scion and Attik teamed up to address young, predominantly male drivers with numerous initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. Scion tC "Take On the Machine" from ATTIK on Vimeo. "In essence, our campaign presents 'the machine' as a menacing city, and it invites fans to get behind the wheel of a 2011 Scion tC to take it on," Attik's …
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In A Highly Mobile Society, Neighbors Sometimes Have Competing Interests
It's opening night for the NFL. A perfect time to have a closer look at these DirecTV Sunday Ticket spots from Deutsch. [via Make the Logo Bigger] …
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National Media Brand Executes Localization And Personalization Strategies
Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution. The Weather Network - Tofino from Reason Partners on Vimeo. The Weather Network - Calgary from Reason Partners on Vimeo. The Weather Network - Saskatoon from Reason Partners on Vimeo. The Weather Network - …
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Spotlight on NW Creative: Hammy’s Pizza
Hammy's Pizza in Southeast Portland is not the perfect place for pompous snobs to eat. Hammy's Pizza 'Pompous Snob Intro' from Brian Belefant on Vimeo. Portland actor Christopher Toyne portrays the antithesis of Hammy's target -- rich, elderly, and erudite -- and he tries to convince viewers that he's far too superior to enjoy Hammy's pizza and movie offerings, but of course, he's not. Subtitles are used to reveal …
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Dean Winters Personifies Mayhem, Scares People Into Buying Insurance
Dollar for dollar no one protects you from Mayhem like Allstate. I'm a bit late to this mid-summer Allstate party, but these new spots from Leo Burnett are pretty good, in a twisted darkly comedic way. Jim Edwards at BNET says, "the company wants to make sure its audience is nice and scared. But if you look at Allstate's recent financials it turns out that the source of the fear may be the company itself." …
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Check Out These Beauties
I just watched a new Vern Fonk Insurance commercial on TV, and it led me to search for the spot online. Alas, the new spot (where customers seeking auto insurance get slapped upside the head by non-Fonk agents) is nowhere to be found. But fret not, I found these gems, and they are really something. …
