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Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post shared by Heineken (@heineken) on Jun 1, 2018 at 8:01am PDT …
Continue Reading about The Need for “Better, Faster, and Cheaper” Content Continues Unabated →
Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut. "The American Documents collection is about so much more than great-looking timepieces – it's about capturing the spirit of what it means to be American-made," said Tobias Reiss-Schmidt, CEO of Timex Group. Timex …
Continue Reading about It’s About Time: New Watches Made in America →
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It's a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an era of tolerance, love, and wisdom. For one, Welcoming America is a nonprofit that helps communities across the …
Continue Reading about Dreamers and Artists Always Welcome #USA →
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since it premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the show in these late night time …
Continue Reading about Animated Cult Classic Gets A Boost from New Sixty-Second Remix →
Editor's Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive's tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens, Chief Marketing Officers and others are forced to find new jobs. Know Your Audience and How to Reach Them There's an old …
Continue Reading about Two Cost-Effective Ways To Boost Customer Engagement →
March is Women's History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: Erma Perham Proetz Erma Perham Proetz was a brilliant copywriter and the …
Continue Reading about Please Pause What You’re Doing and Give Thanks to Women In Advertising →
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he's living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, …
Continue Reading about YETI Presents Derrick Begay, Navajo Cowboy →
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand by singing the name to the melody. Lengthening a bit, McDonald’s has the ear-worm, melody …
Continue Reading about Make Sure Your Brand’s Audio Is In Tune →
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