Adpulp
Advertising News and Know-How
By David Burn
Revision3 is making some changes to its lineup. As you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows. For our long-running Photoshop show Pixel Perfect, it’s the end of a show that’s done over a hundred episodes, and delivered essentially a graduate level course in graphic design and technique. For PopSiren and Internet Superstar, it’s the end of 2 shows …
Continue Reading about Pitch Sarah Lane (She’s a Free Agent as of Today) →
By David Burn
According to Ad Age, The Google is loving Burger King's branded content play, Seth MacFarlane's Cavalcade of Cartoon Comedy. Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane's -- which has racked up more than 12 million views since it launched in early September -- don't come around very often. But if the strategy works, it helps solve two problems: Google gets to …
Continue Reading about Funny Man Brings Whopper of a Deal To BK →
By David Burn
Gary Vaynerchuk, host of Wine Library TV, an offshoot of his family's New Jersey retail wine business, helps Fast Company readers get to the bottom of what makes a great web show. You have to feed your community. That's your differentiators from somebody that's on television. One of my key successes at first was answering every e-mail. I'm way behind, but I still do. You've got to spend so much time on the community …
Continue Reading about Passion For Your Customers Is What It’s All About →
By David Burn
One thing about video sharing sites, they allow for endless director's cuts, since there's no need for drawing inside the :30 and :60 second lines. …
Continue Reading about Boca Raton Doesn’t Fair Well In This Dialogue →
By David Burn
Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. "This is being done entirely as a gift to my fans," Moore said. "The only return any of us are hoping for is the largest …
By David Burn
Here's an ad for a fictitious product being used to sell a very real TV show on HBO. The marketing team supporting TRUE BLOOD, HBO's new television series, asked ...And Company for a campaign that leveraged the fictional beverage, TRU BLOOD. The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with …
By David Burn
Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher. In my "Content is King" view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the …
By David Burn
I often find myself saying, "If you're thinking it, someone else is doing it." According to Ad Age, that someone else is Pepsi. Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim. So the …
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