Passion For Your Customers Is What It’s All About

Gary Vaynerchuk, host of Wine Library TV, an offshoot of his family’s New Jersey retail wine business, helps Fast Company readers get to the bottom of what makes a great web show.

You have to feed your community. That’s your differentiators from somebody that’s on television. One of my key successes at first was answering every e-mail. I’m way behind, but I still do. You’ve got to spend so much time on the community part and less time on the content. So many people are so focused on the product or the content — for example, with video bloggers it’s the lighting, the graphics and editing. I have taped all 600 shows of Wine Library TV without ever, ever taking another take.

Never another take. That’s raw. One might even say it’s Kerouacian.
BTW, this is classic two peas in a pod TV:



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.