Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left …
The Whopper Virgins Mini Doc
No agency in America gets content's role in building brands better than Crispin Porter & Bogusky. I've said it before, and I know I'll be compelled (by the agency's work) to say it again. Bonus Link: Our previous entry about this story. …
Photographic Content Helps Build Top-Shelf Scotch Brand
Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand. …
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Just Don’t Lose Your Phone In America
iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies' equity to sell more phones, but Ad Age, for one, isn't impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it's hard to imagine anyone watching more than one, if that. The series is heavy on AT&T, but light on storyline, unless you find it …
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Speak Less, Listen Better
JCPenny wants men to buy diamonds, a.k.a. "get out of the doghouse free" cards. Not just for the store's benefit, for the benefit of all. Witness: For those who can't afford a diamond gift this holiday season, the brand does offer a few tips. "Speak less, listen better. Apologize without caveat. Express your feelings. Help with the cooking. Offer to change diapers. Stop checking out other women in restaurants. Talk …
What If We Drenched Our Advertising In Pornography?
ESPN's Kenny Mayne is starring as himself in a fictional web series called "Mayne Street." In the episode below, the show's second, the creators skewer marketers something fierce. Which, of course, makes it a pleasure to watch. NyQuil is a featured sponsor of the show. [via BFG Blog] …
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“Share Something Juicy!” Is A Great Content Platform (And Tagline)
Starburst is up to some craziness on the web. According to Media Week, the candy brand underwrote "a unique content distribution deal for the Next New Networks’ series Nite Fite, which resulted in an episode of that show receiving premium placement on YouTube via its top homepage ad placement." Taking another page from the YouTube playbook, Starburst, also teamed with Katers17, a young vlogger with an existing …
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Hollywoodized Interweb Content
Can a big studio like NBC pare itself down in order to play on the internet? It's a question Cameron Death (pronounced "Deeth") is working to answer. According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario Dawson. Much of the work will be created either in-house or by 60 Frames …
