Hollywoodized Interweb Content

Can a big studio like NBC pare itself down in order to play on the internet? It’s a question Cameron Death (pronounced “Deeth”) is working to answer.
According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario Dawson.
Much of the work will be created either in-house or by 60 Frames Entertainment, a company that finances and produces programming solely for the Internet.
One of the first initiatives Death embarked on when joining NBC’s digital outfit was to create a strategic alliance with Omnicom, giving the agency a first look at series in development.
To start things off on the right foot, he notes, it was important to him that they approach things in “an advertiser-centric way,” proving that his team, “‘gets brands’ and understands advertisers.”
Here’s a look at some of 60Frames work:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.