Hollywoodized Interweb Content

Can a big studio like NBC pare itself down in order to play on the internet? It’s a question Cameron Death (pronounced “Deeth”) is working to answer.
According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario Dawson.
Much of the work will be created either in-house or by 60 Frames Entertainment, a company that finances and produces programming solely for the Internet.
One of the first initiatives Death embarked on when joining NBC’s digital outfit was to create a strategic alliance with Omnicom, giving the agency a first look at series in development.
To start things off on the right foot, he notes, it was important to him that they approach things in “an advertiser-centric way,” proving that his team, “‘gets brands’ and understands advertisers.”
Here’s a look at some of 60Frames work:



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.