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People Will Listen, Provided You Tell Them A Good Story

Jawbone TV, which is powered by Swarm Entertainment, is highlighting 10 brands that know how to tell stories. One of the Jawbone's picks is 42 Below, a vodka brand from New Zealand. Here's a 40 second film by Chris Milk commissioned by the spirits company: According to an earlier Jawbone piece, 42 Below's art project included contributions from David Lynch, Larry Clark, Harmony Korine, Lou Ye, Gaspar Noe, James …

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SoBe Turns To Hidden Camera Hijinks

PepsiCo's SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web. The partnership launched "Mr. Vicarious," today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe's redesign or "re-skin" of the SoBe Elixir and Tea bottles. Angelique Krembs, SoBe Marketing Director says, …

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iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network - weeks before its scheduled launch on 1 July. Steve Jobs, Apple's chief executive, said: "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps." Liberty Mutual is one of iAd's early …

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Crowdsourcing The New Substrate Of Exploitation, Or Deliverer From Evil? You Decide.

Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle. One of the things he's thinking deeply about is what crowdsourcing means for the emerging economy and the workers who perform Human Intelligence Tasks. Turking is a phenomenon of crowdsourcing where people perform simple tasks on-line for money. Highly intellectual tasks are broken down into small components easily managed by a …

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Your Data For A Song

Levi's is one of America's most enduring lifestyle brands. As such, it's natural thing for the brand to use content to pull you in. In fact, Levi's Pioneer Sessions, a new showcase of 12 "pioneering artists spanning multiple genres" fits the brand perfectly, like a favorite pair of 501s. The newly recorded tracks are available for download on the Pioneer Sessions site, but you have to give Levi's your contact …

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She Shall Seek And She Shall Find–Where’s Your Brand In That?

Writing on Harvard's Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they'll go to YouTube. Something else, that's what FourSquare is for. It's likely not a conscious decision -- it's more visceral than that. …

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Spike Jonze Makes A “Love Story” And Absolut Lovers Drink It Up

I'm Here, a 30-minute film by Spike Jonze, that was financed by Absolut Vodka debuted at Sundance in January. According to Hollywood Insider, it feels like a modern-day retelling of Shel Silverstein's The Giving Tree. Post Advertising explains how the brand helped create buzz for the short online by limiting access to the work. Screenings were limited to every two hours (it started as four-hour intervals, but ramped …

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