Wolverine has been making footwear in Rockford, Michigan for over 125 years. This year, the brand decided to tap its roots and recreate some old standards for the modern man interested in getting 1000 miles from his boots. "The ideals and practices of Wolverine as a brand remain the same since its inception," said Roger Huard, Vice President of Product Development. "Creating a collection of footwear that pays homage …
When You Entertain The Family, You Can Also Feed And Clean The Family
Earlier this year, Procter & Gamble and Walmart teamed up with NBC to produce original content in hope that viewers would buy more P&G products at Walmart. According to Ad Age, it was a good investment. P&G spent $4.5 million alone on the production of "Secrets of the Mountain," but the packaged goods king also reported a measurable increase in product sales and market share from the program. Ad Age points out that …
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Brands Are Well Positioned To Offer Valuable Content, But Will They?
Six in ten U.S. Internet users will be reading blogs by 2014. Yet, Read Write Web wonders if the people reading blogs today bother to make the distinction. What, after all, is a blog? To further muddy the editorial waters, Forbes is now offering to create blogs for brands. Ad Age reports: The pitch is this: We'll sell you a blog, and your content will live alongside that of Forbes' journalists and bloggers. This …
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Corolla Wants To Be Your First Car
Today Break Media and Toyota introduce Standup Stories "My First Ride," an original Webseries featuring six comedians as they share the story of their first car experience. The Webseries was filmed with a live 75-member audience at Hollywood's historic Improv comedy club. Break Media's Creative Lab, Toyota, and Saatchi & Saatchi led the creative process on the project, tapping Primetime Emmy award-winning director …
No Media, No Place To Run Ads
Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media's print and digital vehicles. According to Fast Company, WPP's answer is The Content Project, a scalable platform that will help content-providers share revenue from a pool of consumer payments. Rather than doling out $10/month to, say, the Wall Street …
B Movie Archtype Used To Promote Flavored Top Shelf Vodka
According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut's lemony brand. But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That's what the CMO wants to know. …
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Content Owners Make Money While They Sleep
According to The New York Times, more than one-third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner's permission but left up by the owner's choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material provided by copyright owners. When someone uploaded a recording of the Eminem song "Not …
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One Startup’s Journey From Free To Fee
Scott Heiferman of Meetup speaks to Henry Blodget of Business Insider about his company and Meetup made the transition to a pay model. "We have a product that's good enough for people to pay for," says Heiferman. I like the simplicity in that. …
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