Adpulp
Advertising News and Know-How
FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here's how their latest offering begins: Return policies for some merchants are more complex than income tax laws. …
Continue Reading about Here You Go Busy Blogger Man, Another Article For Your Site →
Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is "the global event for real-time marketers," and Geekend is DMA's hot young date. It's also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I'm traveling to Boston to speak on the future of paid content at 1:30 pm on October 4. …
Why am I an ad blogger, when I could be something exciting and lucrative like a mommy blogger or a fashion blogger? Or hell, a blogger writing about investing or search engine optimization. Something that sells! Adweek's Erin Griffith looks at fashion bloggers who sell. There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” …
Continue Reading about Brands Want Some of the Sway Fashion Bloggers Have With Their Readers →
Susan Lyne, C.E.O. of the Gilt Groupe--a members-only, online seller of luxury brand goods at discount prices--spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will have the largest payback.” Some of that, she said, is self-generated: “Asking …
Continue Reading about When Data Flows Freely Between Shopper And Online Store, Life Is Good →
Software is culture. Some programs more so than others. Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She's using modern technology to advance an ancient Indonesian craft. This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family. The five minute movie from Amsterdam Worldwide showcases a country …
Five Stories That Will Charm The Pants Off Your Audience... Six Ways To Impress Your Boss And Get The Raise You Deserve... Seven Things Your LinkedIn Profile Must Reveal... Eight Weeks To A New Career In Advertising... How-to articles and videos are everywhere online. They're everywhere because people turn to the web for the information they need. Say I need information on so-called "Evergreen …
The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more than $200/year. Home delivery subscribers do …
Continue Reading about Boston.com Has A New Sister, BostonGlobe.com →
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
Continue Reading about Get Online Advertising Right, Or Get Out Of The Way →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
