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How-to articles and videos are everywhere online.

They’re everywhere because people turn to the web for the information they need.

Say I need information on so-called “Evergreen Content.” Bing, here it is:

As your Editor, I’m supposed to know what type of content you want. But do I?

Perhaps you are longing for gossip, tirades or sexy images. There are several ad blogs that deliver on those things, big time.

We’ve consciously taken another route, but without drama of some kind, how do we keep you interested today, and over time?

I think I’ll write an article about it…

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.