Adpulp
Advertising News and Know-How
I don't pay much attention to personnel moves in the communications industry, despite the number of press releases I receive on the subject. Of course, if I know the person moving jobs then I am interested. And when the move is from ad agency leadership to CEO of a well known media company, then there's something for everyone. Baba Shetty, Chief Strategy and Chief Media Officer at Hill Holliday has been named …
Continue Reading about From Client Service To Serving Readers What They Want →
Content marketing, I'm sad to say, is fast becoming the new social media. In other words, what has always been a fundamental part of the marketing mix, is now a cliché falling from brand manager's lips at an unspeakable rate. And this means noise -- lots and lots of noise. As with advertising, the trick with content marketing is to provide prospects and customers real value, not more unwanted noise. …
Continue Reading about Use The Knowledge In Your Brand To Empower Your Prospects and Customers →
Content marketing, and online video in particular, is the well we return to again and again. Because it's an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. One media company that's getting a lot of …
Continue Reading about Do You Point, Shoot And Edit On The Fly? →
Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That's correct, there will be no disc and no downloadable tracks. And Beck's label for this project isn't a label at all, it's San Francisco publisher, McSweeney's. According to McSweeney's, "Beck’s latest album comes in an almost-forgotten form—20 …
Continue Reading about Two Turntables And A Microphone Not Necessary →
The changes in today's advertising landscape are dramatic. That's why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like "Native Advertising." What the hell is Native Advertising? Is it David Kennedy's work for American Indian College Fund? No, I don't think it is. Dan Greenberg, CEO of Sharethrough, …
Continue Reading about “Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK →
SOREL, a brand owned by Columbia Sportswear, is featuring "fiercely independent, creative and inspiring women who are living out their passions" in its new Get Your Boots Dirty ad campaign from Butler, Shine, Stern & Partners. Kimberly Barta, SOREL’s senior global brand director, said, “Women tell us they feel a sense of fearlessness and strength when they put on boots." “SORELs don't just look great, they …
Continue Reading about SOREL Challenges Women To Get Their Boots Dirty →
THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here's a sample of newly produced "evergreen" content from THNKR's PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President of Media + Entertainment at @radical.media says, …
Continue Reading about What Happens When You Cross Schoolhouse Rock With ze frank →
The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage--a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content marketing campaign (with PR intentions) around all the little moments that lead the big …
Continue Reading about There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom →
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