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Buzzfeed Spreads Content Around Like Butter On Toast

Native advertising is a stupid name for a decent development in media circles. Regardless, sponsored content is on a lot of media and marketing minds today, because online advertising is a disaster from a brand building perspective. Native is definitely on the mind and the desktop of Jonah Peretti, MIT grad and co-founder of BuzzFeed and Huffington Post. Andrew Rice, writing for New York Magazine, reports …

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Content Overload Warning: Don’t Make Me Read This

Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it's Content's day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There's enough content. Please stop.— Reeder (@thatreeder) April 9, 2013 Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen …

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Glamour Makes Good Use of Google+ Hangouts

I don't know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. …

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@MLB Is Seriously Committed To Content for the Social Stream

If you're a Major League Baseball fan, step up to the plate -- the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They're avid, loyal and deeply immersed in every little detail of their team, its players, coaches and front office …

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#BreaktheMonotony Social Media Campaign from SPAM Rolls Out in Real-Time

Content is the substance of real-time social media marketing. Now, how do we make it good and make it current at the same time? Isn't that like walking and chewing gum? #DeliciousPairings Happy SPAM meat clouds and soft bread pillows. I wrote a haiku about it! bit.ly/W6pBpS #BreakTheMonotony— The SPAM® Brand (@SPAMbrand) March 26, 2013 According to the Star-Tribune, the social media campaign is …

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Hold The Presses: The Gecko Has A Book To Share

Digital content is wonderful in many ways. It's fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we miss the emotional qualities it has a hard time replicating. Two-thirds of the respondents in JWT's new …

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Can Brands Dance? Sir Martin Says Yes

Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they're turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up $10 million for a share of SFX Entertainment, media mogul Robert F.X. …

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“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha

Paid content is one of my favorite topics, as our regular reader know. It's a favorite topic because it's my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That's one reason I like media companies entering in the marketing services business. Meredith has been in the game for decades, but a lot of newspapers are just now …

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