According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi. The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad campaigns. Euro RSCG KLP, who brokered the deal. As well as making and performing …
Environmental Degradation Makes My Head Hurt
I was browsing through the TV spots archived on Adfreak's YouTube page this morning, when I came across this spot from Environmental Defense Fund. See GetAmericaWorking for more. …
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People Who Read The Label Won’t Be Impressed
According to The Wall Street Journal, the Corn Refiners Association, an industry group led by ADM and Cargill, is launching a big ad and public-relations campaign today. Their goal? Convince Americans that high-fructose corn-syrup isn't the evil it has been made out to be. The group is running full-page ads in more than a dozen major newspapers around the country saying its product is no worse for you than sugar. And …
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Fishing for Skeet
See more videos at TakeMeFishing.org, a microsite from Recreational Boating & Fishing Foundation, a 501(c)(3) non-profit organization. RBFF's mission is to increase participation in recreational angling and boating and thereby increase public awareness for protecting, conserving and restoring our nation's aquatic resources. …
Documentaries from and for The Nation
For more, see BraveNation.com. …
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You Can’t Conduct Business On A Dead Planet
Boulder's tda advertising & design is helping 1% For the Planet get the word out. Members of 1% For the Planet donate 1% of their sales to a network of 1500-plus environmental groups worldwide. It may be an oversite, but I don't see tda in the list of members. BTW, I just sent an email to the group to inquire if AdPulp might become a media partner, which means we'd run their ads and offer discounted rates to their …
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Don’t Pooh Pooh The Choo Choo
According to The Wall Street Journal, railroad companies are starting to market themselves as the ultimate eco-friendly, low-fuel-consuming industry. For instance, a new CSX Corp. radio ad declares that even the most fuel-efficient hybrid car can't compete with a train, which "can move a ton of freight 423 miles on a single gallon of fuel." "Too bad we can't all drive a train," the announcer says before urging …
Good First Impression
I've never heard of Toms Shoes until a couple of minutes ago. I'm sorry to say I'm not attracted to their footwear, but I love where they're going with their give-away concept. [via Fresh Creation] …