According to Adweek, Burt's Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed). The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling. Burt's Bees co-founder Burt Shavitz …
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