Volvo equals safe. But fast new cars are more than safe, they're fun to drive--a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60. The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo's appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW 3 Series and Audi A4. Of course, the new Volvo is still safe. In fact, the …
Loyalty–The Dream Brand Managers Dream
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here's one of the brand's new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship. …
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Einstein Said, “Nationalism Is An Infantile Disease”
A friend in the business told me earlier this week that Wieden + Kennedy is all about America. I considered his point and said, I see what you mean, what with Levi's, Coke and Dodge on the roster. And Nike, P&G and ESPN. Now, this morning Ad Age offers up this new W+K commercial for Jeep and asks us what we think. We think it's been done before, over and over again. Just like a lot of Wieden's hero-driven Nike work …
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How Will Ford Get The New Car Smell To Work Inside Facebook?
Tradition is on the run in Detroit. According to USA Today, the new 2011 Ford Explorer is launching on Facebook instead of at an auto show. "We live in a 140-character society," says Scott Monty, Ford's head of social media, referring to the Twitter character limit. "When we have people's attention, we want to make sure it sticks." Linking the Explorer with Ford's social-marketing strategy could help the brand be …
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Formal Is In At General Motors
Here's some odd news out of Detroit...Chevy doesn't want to be called Chevy anymore, it wants to be known by it's proper name Chevrolet. I can relate in that I prefer David over Dave, but I can't relate to wasted efforts from a struggling company that run counter to the cultural grain. According to The New York Times, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of …
VW Introduces Das (Digital Automotive Space) To iPad
This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver's seat, allowing them to enjoy the magazine's themes in an innovative virtual reality, using the familiar functions of the iPhone. I don't feel qualified to comment on the utility of this app, since I'm not an iPad owner*. If you are an iPad owner …
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