Nissan's affordable Versa sedan is the car for people who dress in funny costumes. Agency: TBWA\Chiat\Day Los Angeles …
If You Saw The USA In Your Chevrolet, Show ‘Em Your Pics
It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won't be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial. At what point does the brand need to be focused solely forward? Are the constant nods to its heritage helping or hurting? If you're in …
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Americans Love Small Italian Coffees, Why Not Small Italian Cars?
Experiential is the name of the game for Fiat, as it works to reintroduce its cars in the U.S. According to Adweek, Fiat, with help from Impatto, took over New York's Times Square this past weekend for an all-afternoon promotion that culminated in a double feature that viewers watched while sitting in 36 2012 Fiat 500 and 500 Cabrio models. Commenting on the power of experiential marketing, Laura Soave, …
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People Love To Tell Stories About Their Cars
You know you love a campaign when you're jealous or sad that you did not make it yourself. Such is the case with this narrative approach to customer testimonials executed last year by Toyota and Saatchi & Saatchi. The animation is great, and the stories from real customers are great. This is a classic example of how consumer-generated content is made better by the brand. For me, that's always been …
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Don’t Worry Kids, Boomers Rock On
Saatchi & Saatchi LA has introduced a new campaign for the Toyota Venza that plays with generational identity. Here we see a concerned daughter's POV that doesn't quite match up with the reality on the ground. The concept is grounded in findings from Saatchi LA's consumer insights research, which found that active boomers want to spend on things that bring them self-fulfillment. Sounds like the 1960s all over …
Honda Is The New Volvo
Last fall, National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda Regional Marketing's new “Clutter” spot touts the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles). Agency: RPA in Santa Monica. …
Zeus Can’t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims. "The 2011 tC is one of our best selling …
Sorento Summer Vacation
David&Goliath and Kia introduce “Joyride II," the sequel to their 2010 Super Bowl spot “Joyride Dream.” The new spot brings back five characters already familiar to parents and their kids--Sock Monkey, Muno, Robot, Teddy and MR. X--and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento. …
