Adpulp
Advertising News and Know-How
By David Burn
JWT/London for Smirnoff Via Adscam, where a person called "Grumpy" left a wonderful comment about the spot. You only get this kind of class work if you: Have a client who deserves it Don't believe the future is in user-generated shit and the blogowankosphere Don't listen to the no-mate geeks peddling social networking and the like as the second coming of marketing Don't live in SecondLife Believe anyone who thinks …
Continue Reading about The Ad Biz Needs “Extraordinary Purification” →
By David Burn
Behance looks at the reinvention of fashion eyewear line, Oliver Goldsmith, by Claire Goldsmith. Here's one of the things she says, that I particularly like: "One good piece of wisdom was 'while your competitors are copying you they will never be able to get ahead of you.' I liked that, as creators are always worrying about their designs being copied." Note, there was an Irish writer by the name Oliver Goldsmith in …
By David Burn
For more see ControlTheirMinds.com, HP's back-to-school push. [via Adverganza] …
Continue Reading about Get A Really “Sick” Computer from HP →
By David Burn
By David Burn
Resistance is mounting to a new NFL ruling that forces photojournalists to wear vests with the logos of NFL sponsors Canon and Reebok while shooting games. "It totally goes against our Code of Ethics to force photographers to advertise as if they were some sort of NASCAR vehicle," said John Long, the chair of National Press Photographers Association's Ethics & Standards Committee. "We are independent gatherers of …
By David Burn
The Wall Street Journal (paid sub. req.) says Wal-Mart's new ad campaign strikes "an emotional chord," although I fail to see much evidence of it in the following print ad. The campaign hopes to evoke "a series of simple, real parent-to-parent conversations with Wal-Mart customers," says Danny Robinson, a creative director at Martin Agency, an Interpublic Group-owned agency based in Richmond, Va. "It was important …
By David Burn
This just in from Cupertino... If you want to see the iPhone at an Apple store, be sure to bring some cash. Large crowds flocking to see the iPhone and next generation iPods have forced Apple to begin charging a $5 entrance fee for Apple stores. Many analysts anticipated the move, and expect a positive response from customers. "Part of the move was to limit crowds to keep the stores safe, but also we wanted to keep …
By David Burn
Holiday Inn is cleaning house. Big time. London-based InterContinental Hotels Group is in the process of shedding roughly half the nearly 1,100 Holiday Inn properties it owns, mainly by ending franchise agreements with operators of substandard properties. Andy Soule, a broadcast engineering consultant from Bangor, Maine, stopped staying often at Holiday Inns three years ago partly due to what he calls their …
Continue Reading about Another Piece Of Americana Turns To Vanilla →
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