The Wall Street Journal (paid sub. req.) says Wal-Mart's new ad campaign strikes "an emotional chord," although I fail to see much evidence of it in the following print ad. The campaign hopes to evoke "a series of simple, real parent-to-parent conversations with Wal-Mart customers," says Danny Robinson, a creative director at Martin Agency, an Interpublic Group-owned agency based in Richmond, Va. "It was important …
Pay to Play
This just in from Cupertino... If you want to see the iPhone at an Apple store, be sure to bring some cash. Large crowds flocking to see the iPhone and next generation iPods have forced Apple to begin charging a $5 entrance fee for Apple stores. Many analysts anticipated the move, and expect a positive response from customers. "Part of the move was to limit crowds to keep the stores safe, but also we wanted to keep …
Another Piece Of Americana Turns To Vanilla
Holiday Inn is cleaning house. Big time. London-based InterContinental Hotels Group is in the process of shedding roughly half the nearly 1,100 Holiday Inn properties it owns, mainly by ending franchise agreements with operators of substandard properties. Andy Soule, a broadcast engineering consultant from Bangor, Maine, stopped staying often at Holiday Inns three years ago partly due to what he calls their …
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MediaBistro Cashes Its Check
MediaBistro.com is one of the more useful web properties in my sphere. So I'm pleased to see its founder, Laurel Touby, cash in. According to The New York Times, Jupitermedia of Darien, CT has agreed to pay $23 million for the site. “This company is a true Internet success story,” Ms. Touby said. “This started as an offline community, a cocktail party, that turned into this Web site that actually makes money.” …
Coke Reigns Supreme
According to The Wall Street Journal (paid sub. req.), Coca-Cola Co. topped the list of Harris Interactive's annual poll of "best brands" for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years. Coca-Cola Sony Toyota Dell Ford Kraft Foods Pepsi Cola Microsoft Apple Honda To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of …
Pun Alert
courtesy of Flickr user, DMNYC ...and Lewis Lazare wonders why Leo Burnett has problems. …
One Sip And You’re Hooked
courtesy of Flickr user, Casey Serin The New York Times spoke with Jamba Juice CEO, Paul E. Clayton (not pictured above), about his company's brand experience. Q. Is there a demand for $5 smoothies nationwide? A. What there is a demand for is healthier options. Jamba offers a healthy, nutritious option. It is a source of energy, can be a snack in-between meals or can be a meal replacement. We don’t just see ourselves …
Mackey’s Not Wild About Wild Oats
The Colorado press is examining the fate of Bouler-based …
