Stuart Elliott presents moves made by Kraft to inject some emotion into its typical product story. Kraft will devote a campaign that begins today to the glorification of the grilled cheese sandwich. The television, online, print and retail campaign carries the upbeat theme “Have a happy sandwich.” In campaigns from the longtime previous agency for Kraft Singles — the Chicago office of JWT, part of the WPP Group — …
Citi Plays By The Old Rules
According to Media Post's Marketing Daily, financial services giant Citi would rather not dip its toe into social media. "We're not there yet, and we're proceeding very cautiously," said Lisa Caputo, Citi's first company-wide CMO, at an industry event last week. She added that allowing consumers access to Citi logos and other materials related to its brand for their own creations could backfire: "I am very loath to …
An Oily Jerk-Off
That's pretty much the only way I can describe the 2:30 Chevron commercial that premiered tonight on 60 Minutes. Click on the story and you can watch the spot. Ad Age has more of a breakdown: The commercial shows a montage filmed in 13 countries, as a voiceover from Campbell Scott (son of actor George C. Scott) tells the audience about the debate over oil, energy and the environment. "It is the story of our time and …
Here’s 30 Megs. Now Go Run Germany.
Sigurd Rinde's "wacky take on enterprise software," a.k.a. Thingamy needed a new logo. Hugh MacLeod helped him out with it, but it's the tagline that spurred me to post. Well done, gentlemen. …
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Air Adobe Soars
Newsweek spoke to Adobe Systems CEO Bruce Chizen, 52, about his company's brand presence: Q. Not many people have a strong brand sense of Adobe. Does this bother you? A. What's wonderful for Adobe is, we are pretty much everywhere you look. Your magazine was probably produced with Photoshop and Illustrator and Adobe fonts. Just about every movie probably uses Adobe After Effects for the effects or the story credits. …
Happy Advertising Week!!!
Alas, there will be no parade of icons, as The New York Times reports: Since 2004, consumers have been asked each year to vote for their favorite characters to join a “Walk of Fame” on Madison Avenue. Among the nine icons elected so far: the Aflac duck, Mr. Peanut and Tony the Tiger. The first three years, organizers of Advertising Week also put on parades in Midtown that featured costumed versions of the nominated …
Montgomery, Alabama Is As American As It Gets. Think About It.
Earlier this month, we took note of Goodby's carless print ads for Hyundai. Now the foreign car company's Think About It campaign is playing on TV and the intertubes. I like the site. It's clean, the copy sings and the music is right. But there are no participatory media options. I know Apple's cinema display makes overworked art directors think the web is cinematic. And it is, as Goodby proves here. But with no …
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Philaware Pragueicago
[Wes Anderson spot for AT&T via Golden Fiddle] …
