[Wes Anderson spot for AT&T via Golden Fiddle]
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By David Burn
[Wes Anderson spot for AT&T via Golden Fiddle]
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David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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These ads work REAL hard for a very clichéd and tired advertising payoff: the made-up word.
Interesting that they chose to really target the student demographic even though the selling point of wide coverage really is important to most people.
Anyone else besides me think this is a rip-off of Fallon’s work for Virgin Mobile, and their Chrismahanukwanzakah campaign?