I noticed that New Yorker, Fred Wilson, used Gridskipper to find Blue Bottle Coffee in San Francisco this weekend (while looking at colleges with his daughter). I learned to drink coffee in San Francisco, so the topic is one I have passion for. So does San Francisco lifestyle book, 7x7. 7x7, in effort to provide context for what it calls "the third wave" in coffee culture, quotes Joel Pollock, head roaster at …
Sacrilege Pays Off Big for Absolut
Since abandoning their legendary bottle campaign for their new Absolut World campaign, Absolut has seen global case shipments jump 9%, and increased market share in the crowded and competitive U.S. market. According to Ad Age, Absolut is the No. 2 U.S. vodka brand, trailing only Smirnoff. Absolut broke the 5 million case mark last year for the first time last year -- a status shared with only Bacardi, Smirnoff, …
The Opposite of Chill Time
South Carolina gets most of its visitors in the summer months. The South Carolina tourism office with the help of Greenville shop, The Bounce Agency wants to change that with a new campaign that specifically targets Chicagoans. The Palmetto State's "Time to Thaw" messaging doesn't do much for David Gianatasio at Adfreak though. The effort includes: 360-degree elevator wraps “that literally put passengers inside …
Gawkers Wanted
Dallas-based Moroch Partners is breaking a new a print, broadcast and online campaign for The Travel Channel. Promoting "Bizarre Foods" with Andrew Zimmern, the print and broadcast campaigns showcase some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations. Which partially explains the "Baked Tarantula" ad above. …
Polaroid Slides Down Far Side of Bell Curve
Newspapers and record companies are experiencing the awesome power of disruptive technology, but not like Polaroid. image courtesy of Look Closer According to The Boston Globe, Polaroid plans to make only enough film to last into next year before shuttering its factories. Polaroid chief operating officer Tom Beaudoin said the company is interested in licensing its technology to an outside firm that could manufacture …
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Yahoo! Resists Redmond’s Overtures
The Wall Street Journal was working late last night, as they posted a short but important business story at 2:29 a.m. Yahoo Inc.'s board plans to reject Microsoft Corp.'s unsolicited $44.6 billion offer to acquire the Web giant, a person familiar with the situation says. After a series of meetings over the past week, Yahoo's board determined that the $31 per share offer "massively undervalues" Yahoo, the person said. …
L.L. Bean Hires New Consultant To Find New Agency
Man, it's deja vu all over again. From Adweek: L.L. Bean has placed creative chores on its ad account into review, a company representative confirmed. Consulting firm Select Resources International, Santa Monica, Calif., will help conduct the search for the Maine-based retailer, sources said. Our friend Dean Gemmell at BlackLabFive, relating a conversation he had with the previous consultants, had some interesting …
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Headline Writing 801: Instructor Permission Required
The iconic VW van is 60 years old this year. DDB Paris is celebrating the fact with a poignant series of throwback ads. [via Adland] …
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