It's a pretty large-sized stocking stuffer, but you can commemorate some international advertising strangeness with Diesel: XXX Years of Diesel Communication. From the website of Rizzoli, the book's publisher: Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel's insouciant image as …
If You’re Asking For Billions, A Long Copy Ad Is Still The Way To Go
Yesterday's Automotive News contained a full-page, long-copy ad for GM, pleading its case for a bailout. "While we're still the U.S. sales leader, we acknowledge we have disappointed you," the ad said. "At times we violated your trust by letting our quality fall below industry standards and our designs became lackluster." The unsigned open letter, entitled "GM's Commitment to the American People" ran in the trade …
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IBM Seeks To Solve World’s Pressing Problems
Can we pause a minute to reflect on the IBM brand? What's your perception of this important company? You'd have lots of company if you said, "conservative," "entrenched," or "no longer relevant." You'd also be way off mark. Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide need for infrastructure upgrades. It's a timely and inspiring story about American …
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Exotic Locations Part of the Deal Creative Teams Make With Their Corporate Overlords
Whopper Virgins, are people who've never had relations with "that burger." Whopper Virgins is also a new entry in the long war for burger supremacy from the happy go lucky crew at Crispin Porter & Bogusky. That The Wall Street Journal would pick up on blogged criticism of the work must really bend the Crispinis into pretzel shapes. Beth Pinsker on AOL's WalletPop wrote: "What might irk people is the concept that …
Pepsi Max Commits Brand Suicide
Brand Flakes for Breakfast points to this Pepsi Max campaign posted on AdGoodness. The works comes from BBDO, Düsseldorf. A person named "scarabin" commenting on AdGoodness says, "this is FUCKED UP. there are 35,000 suicides in america each year. this is an incredibly callous way to sell a can of soda." Agreed, but this creative is also strategically dead on, and it delivers the brand promise—that there's just this …
Chicago Bus Stops Just Got A Little Hotter
Finally, a brand may be doing something useful in the outdoor space. From The New York Times: In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods. From Tuesday through the end of this month, Kraft is arranging for the company that builds and …
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Santa’s A Metrosexual
Seattle agency Creature is giving Santa a makeover this Christmas. Their premise is this: hook Old Saint Nick up with a Palm Centro and the dude will transform into a Sea & Cake fan. There's also a Facebook component to the campaign, in addition to a mix of television, outdoor and viral. Palm Centro will be available for as low as $49.99 during the holidays. …
If You “Listen To Your Lips” They’ll Tell You To Pull That Baileys Bottle Down From The Shelf
London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here's some of JWT's new work: According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, half-drunk and forgotten. JWT recommended the slogan, "Listen to Your Lips," aiming to …
