Adpulp
Advertising News and Know-How
Why do brands feel the need to say they're "human"? This Ad Age article highlights the trend. I think more brands should be like dogs, not humans. Dogs simply have more qualities worth emulating. Dogs are loyal — when you feed them. Keep feeding them, pay attention to them, and they’re forever yours. Human loyalty doesn’t exactly work that way and many brands institute so-called “loyalty” programs that have …
Continue Reading about Brands Need To Be More Canine, Not More Human →
It's probably more of an blow to corporate egos than a real metric worth pondering, but as Adweek reports, this year's Best Global Brands 2013 report by Interbrand places Apple on top, dropping the previous chart leader Coca-Cola to #3. The conventional not-so-much wisdom in the advertising and marketing industries for the past couple of years has held that Coca-Cola's content efforts are paying off big time …
Kids today are exposed to ads in the school setting. There's a problem no one's parents had. Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school's network, adds strict filters to help prevent adult content, and enhances privacy protections. Video: Bing for Schools: A Teaching Moment Bing for Schools, a pilot program, is available at no …
Continue Reading about The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics →
Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie polish off those bottles in the minibar. As CEO Tod Guenther explains …
Continue Reading about Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality →
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as evidenced by the many satirical reviews on Amazon. Over at Digiday, Giselle Abramovich suggests that …
Continue Reading about Mizuno Wisely Runs Away From Real-Time Marketing →
Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store into a “Lovemark.” That beloved department store? JC Penney. But Lovemarks the book is so…well, …
Continue Reading about Loveworks Promotes An Agency, Not A Marketing Methodology →
Today, health insurer Aetna is launching a new campaign themed, "What's Your Healthy?" Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be "proactive" about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it's not shocking to see most insurers focusing their …
Continue Reading about Healthcare Marketing Is Growing Like A Pubescent Teenager →
I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to read a book like Idris Mootee’s 60 Minute Brand Strategist: The Essential Brand Book for …
Continue Reading about 60 Minute Brand Strategist Goes Deep Into Branding With Style →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
