Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to "The King of Beers" through a megaphone? This is classic challenger brand material. The main take-away is the idea that an individual cannot gain an audience with such a powerful (and insulated) corporation. Miller also makes a cogent point that debunks one of Bud's …
The Difference Between Smart And Clever
The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist. created by Ogilvy + Mather, Singapore All ads lead with either copy or art direction. This one is all art direction. Yet it speaks. …
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Tech Rag Back In Print
After an 18-month hiatus from the newsstand, Red Herring returns to a printed edition, available now. Perhaps "The Business of Technology" is getting better. Could it be? note: Red Herring's web edition suffered no down time as the media company struggled to regain its footing. …
Wherever You Look There HP Will Be
Kris Oser reporting in AdAge writes: In its quest to be close to consumers wherever they are online, HP has bought the rights to tens of thousands of search engine keywords, according to the company's interactive global brand marketing chief. Speaking yesterday at the AdTech Conference at the New York Hilton, Mary Bermel said HP has recognized there has been a marketplace revolution and that consumers now control …
Elway Who?
Not since the high-flying days of David Thompson have the Denver Nuggets had any real star power on their roster. That changed last year, thanks to Carmelo Anthony's outstanding rookie season. Now, Nike and Mr. Michael Jordan are preparing to launch the player's first shoe--the Jordan Carmelo 1.5--and signature clothing line, available in stores the day after Thanksgiving, according to Brandweek. …
Jonesin’ For The Holidays
Some may question the wisdom of introducing holiday-flavored sodas, for they do sound disgusting. -Turkey & Gravy Soda -Cranberry Soda (okay, this one sounds good) -Mashed Potato & Butter -Green Bean Casserole -Fruitcake Soda Yet the latest offering from Seattle's Jones Soda Co. is already sold out (in three days time). Maybe all those carb avoiders are loading up on this liquid meal alternative. …
Just Add Levitra
The Independent reports that the US Army and Chicago manufacturer International Truck and Engine Corporation are jointly developing a replacement for the venerable Humvee troop transporter, from which the Hummer was derived. Last week, prototypes of the so-called "Smart Truck 3" were displayed at a trade show in Las Vegas. The commercial version will not have the electronics designed to detect anthrax, the Kevlar …
Delivering On The Brand Promise
It appears that the outrageous sums required to attend Penn, Cornell, Princeton, Columbia, Yale, Brown, Harvard and Dartmouth may actually be well worth the investment. from NY Times: Nestled between the articles in Harvard Magazine or Princeton Alumni Weekly are advertisements for $20,000 watches, $150,000 cars, investment advice and high-end retirement communities. As the magazine tells advertisers: "Want …
