The Difference Between Smart And Clever

The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist.
economist.jpg
created by Ogilvy + Mather, Singapore
All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.