from New York Times: The footwear retailer Steven Madden has decided not to shy away from the imminent release of its namesake founder from prison. The company is promoting the return of its creative leader in a series of eye-catching posters and print advertisements, and is having some fun with it in the process. Mr. Madden has been in a federal prison in Florida since September 2002, serving a 41-month sentence …
The Riddles In McGriddles
“Vodka + Kabbalah” Does Have A Certain Ring
from Allentown's Moring Call: Combine medieval Jewish mysticism, a fizzy strawberry-flavored drink loaded with vitamins and a splash of holy water and you have the perfect fusion of two of the hottest fads sweeping the country: Kabbalah and energy drinks. Next week, the hip, the curious and the thirsty in the Lehigh Valley will be among the first consumers east of the Mississippi to find 16-ounce cans of Kabbalah …
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CEO Gets Fat On Late Fees
from Adweek: After settling false advertising claims in 47 states, Blockbuster is eliminating 20 percent of its headquarters staff to offset a $70 million increase in spending for its online operation, the company said. The layoffs will affect between 200 and 300 employees, the company said. A $630,000 settlement with 47 states' attorneys general stems from Blockbuster's "No More Late Fees" ad campaign created by …
Making The Synapses Pop
Adfreak, New York Daily News and The Wall Street Journal are all reporting on the richest man in the world's preference for Diet Orange Crush. While Bil Gates needs no income from an endorsement deal, maybe Cadbury Schweppes could provide the 20,000+ square foot Gates' home with an Orange Crush vending machine. Or not. …
Augie Takes A Knee
Having worked on the Coors account for a number of years, I can report what a dog and pony show the annual distributors conventions is. So, it comes as no surprise to read in Brandweek the lengths August Busch IV went to to impress his distributors. August Busch IV had whipped up the crowd of Anheuser-Busch distributors into a frenzy with an impassioned speech, promising that the No. 1 brewer would tell America the …
Harvard Students Are Brand Sensitive. Duh.
from Boston Globe: There are some things that even a $40,000-a-year Ivy League education can't buy. At Harvard, it's Frosted Flakes and Lucky Charms. Angry cereal fans are lashing out after Harvard University cleared its dining halls this school year of brand-name cereals, such as Fruit Loops and Cap'n Crunch, and swapped them for less expensive, apparently healthier options like Tootie Fruities and Colossal …
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Special Sauce To Make For Some Dope Rhymes
from Ad Age: Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped. McDonald …
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